The Role

You turn our founder's ideas, calls, and client wins into a repeatable content machine that grows trust and books calls with experienced data professionals in the US and Canada. Over time you will graduate from owning content to owning the full marketing system.

Top performers grow into Marketing Lead or Head of Marketing as they prove they can own the full machine.

Core outcomes and KPIs

You win when these numbers move.

Brand and trust (data, AI, job search)

• Consistent, in-depth content in the founder's voice.
• More saves, comments, and replies from our ideal data professionals.

Leads and calls

• Month over month increase in organic ICP leads and sales calls clearly sourced from content.

Systems and efficiency

• Cost per engaged ICP lead goes down each quarter.
• Simple definition: your total monthly comp divided by the number of ICP leads who meaningfully engage (DM, reply, opt in, or book) from content.

Audience growth

• 4 to 8 percent monthly follower growth on the founder's LinkedIn in the data and AI niche, with quality followers: senior data pros in the US and Canada.

What you will do, day 1 scope

Content and social are your home base.

Own the content system

• Own the full LinkedIn motion from idea to post to lead to booked call.
• Create technical, in-depth content that speaks to mid and senior data practitioners (DA, DS, DE, MLE) about careers, interviews, and comp.
• Engage daily from the founder's account, 8 to 9am ET and 1 to 2pm ET, Monday to Friday: comments, replies, DMs, and networking with our ICP.
• Be output driven. Your scorecard is leads, followers, impressions, and pipeline from content, not number of posts. If a post underperforms, you test, iterate, and post more.
• Build and improve the content OS: calendars, briefs, SOPs, templates, swipe files, and dashboards that let us ship high-quality content every week.
• Design, track, and report core KPIs across awareness, engagement, leads, and marketing-sourced pipeline.
• Use AI tools (Claude, GPT, and so on) to research, outline, draft, and repurpose content fast. Bonus if you have built custom Claude Skills, GPTs, or simple agents to speed yourself up.

Work autonomously, with a bias for action

• Operate as an owner. You see problems in the system (gaps, delays, missing data) and fix them without waiting for permission.
• Turn vague ideas ("we should talk more about X") into clear campaigns, assets, and experiments with deadlines.
• Document what you build so the team can follow it without you in the room.

Collaborate with the go-to-market team

• Partner with sales, SDR, mentors, designers, and IT to turn DataShip client wins and insights into content and campaigns.
• Work closely with SDRs and sales to understand which leads are converting, and adjust messaging, angles, and offers based on real call feedback.
• Coordinate with ops and IT to keep tracking clean (UTMs, source fields, dashboards) so every campaign ties back to revenue.

Keep the brand sharp and consistent

• Maintain and update brand standards: visuals, formats, tone, ICP, offers, and messaging so everything feels like DataShip.
• Curate and update swipe files of top-performing hooks, posts, and campaigns, ours and the market's, to speed up new content.
• Ensure every touchpoint (posts, comments, DMs, landing pages) tells a consistent story about who we help and what outcomes we create.

Lead the weekly marketing rhythm

• Run a weekly marketing meeting to review results, wins, and misses, and present a simple "here is what we ship and test next" plan.
• Bring clear reports: what we posted, what performed, what drove leads and calls, and what we are changing this week.
• Propose small, testable experiments each sprint and close the loop by sharing what worked and what did not.

Future growth path, 6 to 18 months

Once content is humming and you have proven you can drive leads from it, we add:

Newsletter and email

• Schedule weekly or bi-weekly newsletters.
• Track opens, clicks, and call bookings.
• Repurpose top content and webinars into email.

Webinar and email marketing

• Coordinate and improve monthly webinars.
• Handle reminders, follow-ups, and simple nurture sequences tied to our content calendar.

Appointment setter oversight

• Light QA on messaging, CRM usage, and KPIs.
• Weekly 1:1 with the setter on LinkedIn funnel performance.

Team and ops

• Main point of contact for our engagement VA and creative contractors.
• Help keep the content and CRM pipelines organized.

Requirements

Must haves

• Strong written English. You can mirror a US or Canada mid to senior professional's tone.
• Experience creating technical, in-depth content, ideally data, tech, or career.
• Proven track record growing a founder-led LinkedIn or expert brand to 20k or more followers with measurable inbound leads.
• Expert user of AI tools for content (Claude, GPT, and so on). Bonus if you have built custom Claude Skills, GPTs, or simple agents to speed yourself up.
• Reliable internet and audio for Zoom and screen shares.
• You pride yourself on being on time, organized, and shipping valuable content.

Nice to have

• B2C, career coaching, or data and tech background.
• Helped grow an account from roughly 30k to 100k followers.
• Project, product, or people management experience.
• Familiar with Alex Hormozi's work and methods.

Schedule and expectations

• 40 hours per week, flexible, with required online blocks at 8 to 9am and 1 to 2pm ET, Monday to Friday.
• We track by content shipped, leads generated, and growth hit. We do not track you by the minute. Top performers usually choose to do extra hours or occasional weekends to hit higher commission tiers.

What we look for

Right person, traits and values

• You take extreme ownership. When results are low, you show your numbers and propose experiments, not "I'll do better."
• You are resilient. Rejection does not scare you, and you see hard weeks as a skill problem to solve.
• You give more than expected. Even non-fit leads get helpful resources or advice.
• You are data-driven. You want to know your own KPIs and beat your own best week.
• You love finding problems and building systems and improving processes to solve them.
• You love collaborating with team members (sales reps, SDR, designers, IT) and stakeholders.

Right seat, skills and capacity

• You get it. You can explain our ICP, and why we do deep discovery before pitching.
• You want it. You actually enjoy DM conversations and view appointment setting as a craft, not a stepping stone you resent.
• You have the capacity. Tools (CRM, AI, Slack, LinkedIn), wifi, time zone, and focus to respond fast and handle both LinkedIn and Instagram at once.

Compensation

We keep this simple: you get a stable base and upside that grows with content-sourced revenue.

During the initial 90-day trial, compensation is a fixed monthly base, agreed before start, while we establish baselines and tracking for content-sourced leads and clients.

After probation, you choose between two structures:

• Option A, stable. Higher fixed base plus lower performance share.
• Option B, upside. Lower fixed base plus higher performance share.

Both options are tied to the same target. Year 1 on-target earnings are $3,000 to $4,500 USD per month at target performance, a mix of fixed and performance pay. Top performers who consistently beat targets can earn $5,000+ USD per month.

How performance pay works

• We track content-sourced revenue, meaning clients whose first touch came from our content on LinkedIn, the newsletter, Threads, and so on.
• You earn a percentage of the incremental gross profit from content-sourced clients above our current baseline.
• Same work, better content, more qualified leads means more content-sourced revenue and a higher monthly take-home for you.

Extra bonuses kick in when

• A client comes primarily from content you led, strategy and execution, and closes on a premium package.
• We hit new records for content-sourced revenue in a month or quarter.

Perks

• Work from anywhere, fully remote.
• Mostly flexible hours, other than the two time blocks (8 to 9am EDT and 1 to 2pm EDT).
• Career growth exposure directly from Jaret and the DataShip career coaching team.
• Unlimited upside through commissions and bonuses.
• Clear growth path into owning broader marketing systems.
• Join a small, fast-moving team that lives and breathes the same system we sell.

Our mission and values

Data Careers, Dream Lives. We help experienced data professionals land higher-paying data roles in the US and Canada, with a data-driven job search operating system, 1:1 technical and career mentorship, and support until they sign an offer they are excited about.

• Resilient growth. We learn fast, own our mistakes, and get better every week.
• Give more than expected. To clients, teammates, and even non-fit leads.
• Data-driven. We track inputs and outputs and make decisions from numbers.
• Extreme ownership. Everything is our responsibility, no excuses.